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Doyen New York was founded by two fashion executives and NYU Stern alumni with decades of experience building global fashion and luxury brands.
We created Doyen around a simple belief: the strongest businesses are built where commercial rigor meets brand desirability. Our work combines strategic thinking, operational expertise, and a deep understanding of consumer behavior to help brands grow with clarity, confidence, and lasting impact.
MARTYNA SZABADI is a business strategist with over 15 years of experience helping fashion, luxury, and cultural brands grow through marketing, brand strategy, and commercial transformation. Throughout her career, she has partnered with leading global brands and institutions, including Dolce & Gabbana, LVMH, Levi Strauss & Co., The Metropolitan Museum of Art, and Mercedes-Benz Fashion Week.
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Today, Martyna leads Marketing and PR for Missoni across the Americas, following previous leadership roles including Global Marketing Director at Carolina Herrera. Her work combines strategic thinking with hands-on execution, helping brands uncover new opportunities while building long-term commercial value.
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She holds an MBA in Fashion and Luxury from NYU Stern School of Business and divides her time between New York City and Budapest.
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EMILY SAUNDERS is a fashion entrepreneur and business strategist with nearly two decades of experience building brands from concept to international growth.
After beginning her career at Marc Jacobs and Perry Ellis, Emily founded SAUNDER in 2010, growing it from a seven-piece collection into an internationally distributed brand featured in Elle, Glamour, The Atlantic, and worn by Halle Berry, Kendall Jenner, and Kristen Stewart.
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As founder and Creative Director, she led every aspect of the business, from product development and brand building to domestic and global operations, giving her a deep understanding of how fashion businesses scale successfully. She holds an MBA from NYU Stern School of Business, where she focused on luxury marketing and the future of retail, and lives in New York City.
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