01 US RETAIL STRATEGY
02 VALUE CHAIN OF THE FUTURE
03 GLOBAL MARKETING STRATEGY
04 EXPERIENTIAL RETAIL POP-UP
05 NEW PRODUCT LAUNCH
US RETAIL STRATEGY
DOLCE & GABBANA
An iconic Italian fashion house needed to rethink its US retail strategy amid declining revenues. The brand's success had historically relied on department store sales, but as consumers shifted away from department store shopping, overall business performance was significantly impacted. The company maintained brick-and-mortar stores and an e-commerce channel, but lacked an integrated omnichannel strategy, resulting in an inconsistent customer experience across channels.
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The consulting team developed an omnichannel retail strategy for the US market, drawing on wholesale, retail, and e-commerce sales analysis, commercial real estate portfolio research, and luxury market maturity intelligence. The team conducted situational assessments of brand capabilities, customers, and the business environment, and performed deep-dives on eight close competitors to validate product fit, distribution network, external market factors, and internal strategic implications. The team also analyzed category mixes at retail and wholesale locations against competitors, and reviewed competitors' estimated financial data to identify the brand's relative market position.
VALUE CHAIN OF THE FUTURE
US FASHION COMPANY WITH PORTFOLIO OF ICONIC BRANDS
The client, one of the world's largest global fashion and lifestyle companies with an iconic portfolio of American brands, needed clarity on how to transform its manufacturing. The goal was a nimbler system that could meet customer expectations on speed and price, starting with a clear picture of what the target customer wanted and how to fill that demand quickly and at the right cost.
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The consulting team worked with the client's management to address key issues in the value chain structure. Through industry landscape analysis and key stakeholder interviews, the team identified a growing consumer demand for customization and personalization within a subset of the client's products. The team built competitor profiles breaking down best-in-class practices, and conducted surveys and focus groups to understand the target customer's needs. The team presented two fully defined investment strategies to help the client achieve its goals in both the short and long term.
GLOBAL MARKETING STRATEGY
LVMH GROUP
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One of the LVMH spirits brands was struggling with an unclear value proposition and an outdated brand image. The brand had become less relevant in the market, affecting its competitiveness and overall business performance. Research also showed low brand loyalty and low brand recognition among consumers.
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The consulting team conducted a deep-dive into five close competitors to validate product fit, distribution network, external market factors, and internal strategic implications, alongside a situational assessment of brand capabilities, customers, and the business environment. Drawing on extensive market research, including focus groups, stakeholder interviews, participant observation, and store visits, along with industry data, the team developed a new brand identity, playbook, guidelines, narrative, and content cadence. The team also built financial models and valuation scenarios for marketing initiatives and partnership opportunities to support the brand's growth in the US and globally.
EXPERIENTIAL RETAIL POP-UP
LEVI STRAUSS & CO.
The client, an iconic denim brand, wanted to experiment with new retail formats that would resonate with younger customers seeking a more authentic brand connection. The idea: a pop-up event offering a new, more engaging shopping experience true to the brand.
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The team established a partnership with Europe's largest music festival and built a pop-up store for the seven-day event, combining a small retail space with an extensive creative area where festival-goers could customize pieces from the collection. Grounded in the brand's heritage of craftsmanship and authentic self-expression, the pop-up let visitors personalize their pieces with the help of local artists and the brand's own tailors.
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In one week, hundreds of garments were customized and sold. The pop-up generated earned media value equal to six times the investment, with coverage in Vogue, Elle, and Glamour, and features across top European social media influencers' feeds.
NEW PRODUCT LAUNCH
A LIFESTYLE WINE COMPANY
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The client, an American lifestyle wine company working with French vineyards to bottle its premium product, wanted to expand into a non-alcoholic beverage category. The team was tasked with a feasibility study and a go-to-market strategy that would appeal to the client's existing customer base.
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The team first assessed the benefits and risks of expanding into the new category, then conducted deep-dives into the non-alcoholic beverage industry, examining growth potential and competitors. The team helped the client define its target market segment, informing recommendations on the type of beverage to produce and the branding and positioning of the new product.